What is bespoke packaging?
Bespoke packaging is essentially packaging that has been custom designed for a specific product or brand. It can include anything from the size and shape of a box, to how it’s printed and the colours or text used.
Bespoke packaging is a great way to differentiate your business from competitors as it can act as an extension to your brand and provide your customers with a unique unboxing experience.
Why is bespoke packaging so important?
As well as elevating your brand and business, bespoke packaging is what customers first see – making ‘first impressions’ really count.
According to packaging experts, consumers will form an opinion of a business or brand within seconds, with packaging being the driving force as the first form of interaction to gather their interests.
No matter how unique your product is, the right packaging will impact how a customer remembers your business and brand.
The benefits of bespoke packaging
Brand awareness
Brand awareness is important for any business, big or small. The right packaging can help to achieve this as well as building a strong customer base.
Whilst simple and plain cardboard boxes can get the job done, it won’t build a strong brand. To make your packaging memorable, ensure it aligns with your branding and guidelines to achieve consistency and ultimately, make your brand instantly recognisable.
Focus on the use of colour, font and packaging type as this will be key to delivering brand awareness through your packaging.
Made to measure
Bespoke packaging can be custom made to fit your products perfectly. This can help reduce any damage during transit and to keep your product safe and secure, minimising the chances of returns and unhappy customers.
Not only can bespoke packaging allow you to tailor the size of your box, but you can also reduce the amount of waste by selecting the materials it will be made of – helping to reduce your carbon footprint overall.
Corrugated cardboard is the most commonly used material for packaging due to its versatility, durability and reusability. It can also be made to your specific needs, whether it be a die cut box or retail ready packaging, corrugated cardboard can achieve the best results.
First impressions
Bespoke packaging can leave a lasting first impression on customers. With the digital age evolving and the power of social media, the ‘unboxing’ experience has become more important than ever before. The expectation levels are much higher than just simply receiving goods intact, consumers want more.
Whilst less can sometimes be more, this does not mean packaging has to be plain and basic. From the design of the box to the protective void fill and any added extras, such as business or offer cards and smart labels – this all contributes to the first impression your customers have of your business.
How Lesters Packaging can help
Here at Lesters, we create unique bespoke packaging solutions to suit your unique requirements. If you are looking for sustainable, innovative and cost-effective packaging, get in touch with our expert team today to find out more or discover our wide range of products to find your ideal bespoke packaging solution.