What is shelf ready packaging?

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Shelf ready packaging (SRP), also known as retail ready packaging (RRP), is a form of display packaging a product is contained in that is ready for sale. Typically made from corrugated cardboard, shelf ready packaging is delivered to retailers as a merchandising unit that is ready to be placed direct onto shelves.

Benefits of shelf ready packaging

There are many benefits of using shelf ready packaging for a variety of businesses across a number of industries. These include:

  • Simple to open and assemble
  • Easier to stock shelves
  • Uses minimal amount of material that can be recycled
  • Ships securely
  • Creates the perfect canvas for branding
  • Makes shopping easier for customers as products are readily accessible

How can shelf ready packaging maximise sales?

Traditional retail packaging is often delivered in bulk cases that require cutting when being stocked on the shelves. Many customers have experienced damaged products when shopping, which can negatively impact how a product is perceived. Shelf ready packaging requires little to no unpacking, making it easier for products to be stocked and at a much faster speed. Not only does this cut down on staff and labour costs, customers are also likely to have more of a cohesive shopping experience which can result to repeat customers.

Repeat customers generate more sales and make up most of a business’s revenue. By using shelf ready packaging, you are able to offer customers the convenience of visibility and ease of grabbing products directly from the shelves with little effort and shelf scanning needed. Building these repeat customers using the best shopping experience possible, can help maximise sales and provide you with a competitive advantage over other retailers.

Shelf ready packaging with Lesters

Here at Lesters, we design and manufacture retail ready packaging that can be customised to meet your exact requirements. Our retail ready packaging offers an affordable, effective and sustainable packaging solution, simply get in touch with our expert team today to find out more or discover more from our wide range of products.