At Lesters Packaging, we’re proud of our commitment to supporting the local community. One of the ways we do this is through partnering with local organisations that align with our values, and our partnership with Chasetown Football Club is a perfect example of how a sponsorship can benefit both parties, as well as the wider community.
This partnership goes beyond simple branding; it’s about creating lasting connections, being visible in our local area, and supporting an organisation that shares our values of community involvement and teamwork.
Let’s take a closer look at the strengths of this partnership and how it exemplifies the impact of sponsorships.
Brand Exposure through Signage and Social Media
One of the key benefits of any sponsorship is the exposure it brings. Our partnership with Chasetown FC has allowed us to have prominent signage across its football ground. At Lesters Packaging, we benefit from fan attendance at matches, Chasetown’s social media, and other events at the ground. It’s an excellent way for us to boost our brand recognition while supporting the local football club.
Being Active in the Community: A Personal Commitment
At Lesters, we understand the importance of being proactive in the community. Many of our staff regularly attend Chasetown’s matches to show their support for both the team and the local business. It’s this personal commitment that strengthens our partnership. We’re not just a name on a sponsorship banner; we’re part of the team, cheering on the players and building relationships with fellow locals.
Supporting the Local Community through Financial Support
Sponsorship plays an important role in supporting local businesses, and through our partnership with Chasetown FC, we’re able to contribute directly to the community. Through Lesters’ financial support, we’re able to help the football club continue their work, from hosting children’s football teams to supporting women’s matches, and even organising social events. By backing the club, we help Chasetown FC bring the community together with football at the heart of it.
Supporting a Business that Shares Our Core Values
What makes this partnership even stronger is that Chasetown FC shares many of the same core values as Lesters. Both businesses are driven by a passion for community engagement, teamwork, and long-term growth. By supporting a like-minded business, we create an environment where both organisations can prosper. It’s rewarding supporting each other’s businesses where we grow and contribute together.
Steve Jones, Chairman of Chasetown FC, has commented:
“We are so passionate about building successful football teams that local people can be proud of and receiving the backing of businesses like Lesters is so important to us achieving our goal”.
Helping Chasetown Expand Its Reach in the Community
Chasetown FC has a significant impact on the local area, hosting not only first-team football matches but also supporting walking football, children’s football, women’s matches, social events, networking opportunities, and charity work. These initiatives wouldn’t be possible without the support of businesses like Lesters Packaging, which allows the club to continue expanding its reach and fostering a positive impact on the community.
